Users are looking for ways to add variety and health into their diets. Even the most basic of blenders can bring about a whole new world of meal-prep and cooking to users lifestyles.

The Oster Easy Blender offers excellent value to consumers looking for an entry into the category. It not only delivers solid performance but looks good doing it. We know consumers tend to leave their blenders on their counters. Offering compelling aesthetics, in this case fun and care-free, is critical to success.

The benefit to business is found in helping consumers rethink what the Oster brand stands for and driving high volumes through efficient manufacturing methods.